Selling a home under any market conditions can be a daunting task. While our local property values have faired better than much-publicized markets in the Southwest and Florida, our market is clearly much tighter than it was even a year ago.

However, no matter the market there are three factors that will determine if you have a successful sales experience (and it's not location, location, location).

These three factors are:

1. Appearance
Study after study has shown that a well staged home will sell faster and for 5 to 10 percent more. This is why we use the expertise of our team member and professional home stager, Rick Szekely, to help you stage your home. Rick honed his skills during the past decade as a producer on popular programs such as HGTV?s ?Designed to Sell? and ?Design on a Dime.? In addition to being our team?s Listing and Staging Specialist, Rick is the consulting partner of Chicago Home Staging, Inc., which provides staging assistance to sellers and agents throughout the Chicagoland area.

2. Marketing
There has been a massive shift in how people shop for homes over the past decade. With BairdWarner.com, the #1 real estate website in Chicago, we are able to leverage our enormous database of home-seekers to target our marketing efforts to the right buyers.

Additionally, we know that on-line photos are the first impression that many people will have of your home. That is why we hire a professional photographer for every one of our listings. Combine that with some of our aggressive ?old school? marketing techniques and you will see why two of our last three listings were under contract in 3 weeks and 2 days respectively!

3. Price
Pricing your home right is one of the most important things you can do to sell it quickly and for more money. Capitalizing on the expertise of team member John Plepel, a former Certified Appraiser, we analyze the market to make sure that we are not leaving any money on the table by pricing too low and not alienating the market by pricing too high. After listing your home, we will continue watch the market and keep you up-to-date on changing trends.

After selling your home, buyer specialist, Loria Hamilton-Field has you covered. Her intimate knowledge of the west suburban market allows buyers to find their dream home and her tough negotiating skills ensure it comes at a price they can afford.

It would be our honor to assist you or any of your family/friends with their real estate needs.